Case Study
Overview: MSI, a global leader in gaming and high-performance laptops, partnered with the Red Bull Gaming Hub UTS to become the official laptop partner. This partnership aimed to elevate MSI’s brand engagement among university students by providing them direct access to its state-of-the-art laptop technologies in an immersive environment.
Challenges: MSI faced the challenge of boosting product interaction and visibility among university students. While the MSI brand was recognized, the company wanted to ensure students could not only see but directly engage with their laptops in a practical setting, experiencing firsthand the superior performance and usability of MSI products.
Solution: Game Square tackled these challenges by adopting an “always-on” approach to MSI’s brand and product exposure and by introducing an MSI Laptop Pod and MSI Claw Pop-Up Display—a dedicated space where students could use MSI laptops and hand-held gaming consoles in real gaming and computing scenarios. This setup was designed to encourage direct interaction with MSI products in a more inviting and accessible manner, allowing students to fully experience the functionalities and performance of MSI technology on their terms.
Result: The strategic implementations brought forth by the MSI partnership led to impactful results
Sustained Brand Exposure
Enhanced Product Engagement
Expanded Community Reach
