Case Study
Overview: Secretlab, a leader in high-end gaming chairs, forged a unique partnership with the Red Bull Gaming Hub UTS, positioning itself strategically within the daily lives of university students. This collaboration established the hub as the only official try-before-you-buy location for Secretlab chairs in Australia, featured on Secretlab’s website. This initiative was designed to integrate Secretlab’s premium chairs into the everyday gaming experiences of students, offering them the opportunity to experience the product’s superior comfort and quality firsthand before making an online purchase.
Challenges: With no physical stores in Australia, Secretlab’s challenge was to build trust and confirm the quality of their products to potential customers who are accustomed to evaluating furniture in person. The absence of a physical trial experience could potentially deter students and other customers from investing in a premium gaming chair online.
Solution: By leveraging the Red Bull Gaming Hub UTS as an exclusive try-before-you-buy venue, Game Square directly addressed this challenge. The partnership aimed to immerse Secretlab chairs into the fabric of students’ daily activities, allowing them to experience the chairs during intense gaming sessions, casual hangouts, and competitive events, thereby embedding the product as a part of their lifestyle.
Result: The partnership yielded impressive results, significantly impacting Secretlab’s presence and sales
Sustained Brand Exposure
Enhanced Product Engagement
Boosted Sales
