Case Study
Overview: AOC, a global leader in monitor display technology, sought to strengthen its brand presence within the esports community, particularly among university students who are active gamers. To achieve this, AOC partnered with the Red Bull Gaming Hub UTS as the official monitor and peripherals partner, providing cutting-edge visual equipment and gaming accessories tailored to enhance the gaming experience.
Challenges: AOC aimed to elevate its brand recognition and loyalty among the university student demographic, a group that highly values advanced gaming technology. The primary challenge was to effectively showcase AOC’s superior product quality and performance in a competitive market, driving preference for AOC products among student gamers.
Solution: To differentiate from competitors and solidify its market standing, Game Square implemented an “always-on” branding strategy for AOC at the Red Bull Gaming Hub UTS, ensuring continuous exposure to AOC’s products and brand. This approach involved exclusive rights to equip the gaming hub with AOC technology, combined with persistent branding through signage and integrated product placements. This strategy was crafted to create a ubiquitous brand presence that students would associate with top-tier gaming experiences.
Result: The partnership yielded impressive results, significantly impacting Secretlab’s presence and sales
Sustained Brand Exposure
Increased User Engagement
Increased Product Familiarity and Loyalty
